![]() Those in power have used fraud theories to try and control the dangerous crowds of people and also they way they think and live everyday. Regardless, The Century of the Self unlocks many essential human truths chiefly, our vulnerability to influence and our need to be controlled. Whether these tactics were employed for reasons of nobility or perversion is for viewers to decide. Shortly thereafter, Bill Clinton became the 42nd President of the United States. With a determined reliance on focus groups, the party recalibrated their campaigns to fulfill the innermost desires of the American people. During the 1990s, in a desperate measure to regain the White House, the Democratic Party enlisted the assistance of Matthew Freud, a public relations expert and the great-grandson of Sigmund. The final section takes us full throttle into the universe of politics. In so doing, they showed that the tenants of Freud's theories could be successfully manipulated regardless of the temperature of the times.Įight People Sipping Wine In Kettering. Following on their lead, corporations and their advertisers morphed their message from one of conformity to a celebration of the individual. As dissenters of Freud began to come to prominence, so too did a younger generation who were determined to fully embrace and flaunt their inner desires. Segment three takes place during a vastly different period of American history: the 1960s. ![]() There is a Policeman Inside All of Our Heads, He Must Be Destroyed. It was only through these activities, the government believed, that a harmonious democracy would be possible. The film's second segment recounts the efforts of Bernays and Freud's daughter Anna, who collaborated alongside the American government to devise methods for suppressing the barbaric potential of the human mind. Perhaps the darkest illustration of Freud's philosophy can be found in Nazi Germany during the Second World War. citizens during World War I and later in the realm of advertising. Appealing to what his uncle believed were the aggressive and prurient forces hidden inside of all mankind, Bernays manipulated these inner desires to promote group thinking - first in drumming up the patriotic support of U.S. ![]() The first episode concerns Edward Bernays, Freud's nephew and one of the most influential pioneers in public relations. ![]() This four-hour odyssey is divided into four distinct segments. The Century of the Self, written and produced by Adam Curtis, is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics. The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. ![]()
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